https://www.mpqd.com/about daily 0.75 2025-04-02 https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/077c4223-4288-40ac-a9ec-0d290ca9d9f7/dave_hoffer.png https://www.mpqd.com/home daily 1.0 2025-10-20 https://www.mpqd.com/whatido daily 0.75 2024-12-22 https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/dbb91265-d9d8-44fd-8bf3-4c25f004b19f/IMG_4567.jpg What I Do https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/bfe97bfe-f649-42b6-90c2-a69c549faa71/Screenshot+2024-12-02+at+12.10.00%E2%80%AFPM.jpg What I Do https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/59cd8462-018b-4c4a-bdeb-f749bcbbb62e/p-1-90890675-death-of-the-plant.jpg What I Do https://www.mpqd.com/portfolio daily 0.75 2024-07-10 https://www.mpqd.com/portfolio/gs monthly 0.5 2023-08-26 https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/25ae6696-0078-4d48-8d37-52ee5d72d8fd/Goldman.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/16664368-c2ad-446e-ac34-2ed5b0ef2cc9/Goldman_01.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/d355346c-2793-46c1-b25c-6d4ef4549f83/Goldman_02.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/9e7f4bed-ad71-47a7-8da7-c3db65d0c251/Goldman_04.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/b5eeb833-8713-4c40-ba13-966fb86a4a65/Goldman_03.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/611a232b-ea45-4687-9ed4-c8273a815e65/Goldman_05.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/c931b4b7-25dd-4769-b1bf-4efd8cb0a597/Goldman_06.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/25ae6696-0078-4d48-8d37-52ee5d72d8fd/Goldman.png Portfolio - Goldman Sachs Marcus moved Goldman down-market out of their existing client base. Of the four options McKinsey presented to Goldman, the lending product seemed the most accessible, especially given the success of products like Lending Club at the time. https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/16664368-c2ad-446e-ac34-2ed5b0ef2cc9/Goldman_01.png Portfolio - Goldman Sachs Generative User Research was conducted with twenty-three, 2hr one-on-one interviews, a survey with over 1000 participants, and several focus groups. Some of the biggest insights were that trust, especially for cyclical debtors, was paramount. https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/d355346c-2793-46c1-b25c-6d4ef4549f83/Goldman_02.png Portfolio - Goldman Sachs Among the deliverables were many PowerPoint decks as one would expect from McKinsey. However, Design was critical to communicating the reason for the product in the first place which was that people like Julia, one of our personas, would readily use Marcus if it were designed for their needs. We paid very close attention to the persona and journey development and they were key deliverables in a gating meeting with the Goldman executive team. https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/b5eeb833-8713-4c40-ba13-966fb86a4a65/Goldman_03.png Portfolio - Goldman Sachs In addition to the Generative User Research, our team held Evaluative sessions every two weeks to validate concepts and incorporate user feedback into the process. https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/9e7f4bed-ad71-47a7-8da7-c3db65d0c251/Goldman_04.png Portfolio - Goldman Sachs Each session brought our conceptual model closer to reality. We knew we had to provide simple, accessible tools...users didn't want to think they were interacting with their bank. These wires and flows helped communicate our ideas and prove the efficacy to the client. https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/611a232b-ea45-4687-9ed4-c8273a815e65/Goldman_05.png Portfolio - Goldman Sachs Critical to our interactions were information graphics that clarified a person's existing debt and how a tool like Marcus could decrease that debt, by reducing the interest rates we offered. This info vis helped reveal the debt size making comparison easier for our potential customers and this was validated in the User Research. https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/c931b4b7-25dd-4769-b1bf-4efd8cb0a597/Goldman_06.png Portfolio - Goldman Sachs We developed a faux identity called Reset so our participants wouldn't be biased by the GS brand. My team delivered an outstanding experience and although Marcus is very much evolved, the core work we did established a solid brand. https://www.mpqd.com/portfolio/safekids monthly 0.5 2023-08-26 https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/18bb2737-4830-40b7-8da7-7cbb858e3e26/Safekids.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/f4cd7c31-8064-482c-9744-2f22b3886c23/SafeKids+01_PrimarySecondary+Research.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/817ee327-aa82-4edf-a8d1-681a4ee2b9e2/SafeKids+02_PRR.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/e48e6f8b-c89e-40b9-a01a-cf10e1f6796d/SafeKids+04_Product.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/60b44a31-b43d-45ec-a025-d98589ca08b0/SafeKids+05_Product.png https://www.mpqd.com/portfolio/mckinsey monthly 0.5 2023-08-26 https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/f8bf085e-a917-4dbe-92a3-f137f30aa23f/mck_fourBubbles.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/1bac24b5-8326-40db-a83e-6ec833209e2b/mck_peeps.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/603adacd-ea30-4560-ad1e-9ff46712f51b/Mck_05.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/d8912fe5-af00-4b66-97c1-da8caf7818f0/mck_process.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/82e78189-1768-42f0-998b-e7b008ead8d3/mck_08.png https://www.mpqd.com/portfolio/disney monthly 0.5 2023-08-25 https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/0b6b9ba8-f66e-49ac-b1e1-f2fbb222d903/disney_research.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/659aae67-62b5-4ee1-8a6a-97662870c9ef/disney_03.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/8563e7ba-edf9-4535-a8bd-f69bea37a46b/disney_05.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/5ffd621c-5f7d-4ecf-b8b6-142d8c21179e/mirror_mirror.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/7f76a210-b0d6-480e-8e40-72d7f7a398a9/Screenshot+2024-07-05+at+12.24.41%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/edc8fe90-9ba8-4f17-b9d6-7ba1684fd8c0/disney_09.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/d18bd274-1fd1-47ef-823c-fed151a2e01d/disney_07.png https://www.mpqd.com/portfolio/barrick monthly 0.5 2023-08-24 https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/063c4266-a379-4db4-b5a0-e2f4460b2548/barrick_cover_01.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/d93e642c-fa3f-4d63-a663-4bc2f0928e32/Barrick_02.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/c4d6ec8d-b112-42d6-943a-809b69aa43ad/Barrick_03_transparent.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/dfe0382e-0d19-4516-a15d-1d45d57cce6b/Barrick_04_transparent.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/271936df-9773-4127-8720-af9a7cfeae2b/Barrick_05_transparent.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/048918ed-2afe-4208-9c5c-0486bdd05ca0/Barrick_06_transparent.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/7572579a-b69f-4a82-badf-ee738dc57352/Barrick_07.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/828ddfff-c8ec-421a-a903-779c5ec123e9/Barrick_08.png https://www.mpqd.com/portfolio/umg monthly 0.5 2023-08-26 https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/1692833574750-PHLLG6033S9HUBBNOK5W/UMG_NewCover_01.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/73bfe9c9-fdb6-4433-af53-1104cdd80aac/UMG_01.2.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/35cc8946-7a66-4a02-bfe3-a428a7ccac81/UMG_02.jpg https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/5cc1ded1-ec2a-46ac-88fc-b1829bc9d4cd/UMG_12.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/a98aff16-3316-4333-b706-0a4121d408c3/UMG_13.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/bd6009d1-0264-4e44-8863-b727ad0f4e2d/UMG_04.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/9c9f109d-1e93-430c-b007-ed16b6d2b3bf/UMG_05.png https://images.squarespace-cdn.com/content/v1/64e3bcc17253274c17483230/28fef48c-d36c-48e9-9463-bac1f7f93e44/UMG_06.png